Blundstone USA and Sugar River Outfitters founders Terry and Poppy Fletcher were recently inducted into the Blundstone Hall of Fame. This honor was given to them for their activism in promoting the Blundstone brand and distributing Blundstone footwear.
The first distributors in the US Terry and Poppy worked hard to build the reputation of the traditional Australian boot in a tough US market. However, the over saturated footwear market proved difficult to receive placement in stores. The consumer demand for Blundstone’s grew and soon were contacting the distributor for direct sales. This led to the opening of Sugar River Outfitters in 1999 as an online retailer to help supplement store sales.
Sugar River Outfitters remains the #1 source for Blundstone footwear. SRO offers a unique point of view on the boots as many of the employees have been to the Blundstone factory and seen the boots being made. This helps make our sale team the most knowledgeable retail seller of Blundstone’s.
During the recent induction Terry and Poppy were the only Blundstone representatives inducted into the Hall of Fame outside of Australia.